Business
Dinosaurs and the end of the ICE Age: Is this the future of electric car ads? – The Driven
MG launches cheeky new advertising campaign for their EVs – aimed squarely at placing the internal combustion engine in the past.
In the UK, the now Chinese owned MG has launched a cheeky new advertising campaign for its new range of EVs aimed squarely at introducing the new electric vehicle era by firmly placing the internal combustion engine (ICE) in the past.
MG does this by placing inflatable dinosaurs – what else? – in almost every scene of the TV ad, as MG gently pokes fun at dinosaur drivers who still rely solely on fossil fuel to get around.
In many ways the TV ad is a bit of fun,” says Daniel Gregorious, MGs Head…
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