Business
RM Williams returns to being Aussie owned, but is it enough to bring back outback customers? – ABC News
From outback staple to dress boots and shirts, RM Williams undertook a brand change in recent years. It is now back in Aussie hands, but time will tell if rural…
The news that RM Williams is back in Australian hands has already been well received in some rural and remote areas where the brand is historically a staple in most wardrobes.
Key points:
- An investment company owned by Andrew ‘Twiggy’ Forrest and his wife Nicola has purchased RM Williams
- It was purchased off Louis Vuitton-backed private entity L Catterton
- The bootmaker is an iconic South Australian brand
The sale has sparked calls for the new owners, Nicola and Andrew ‘Twiggy’ Forrest, to take the…
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