Business
V2food raises $77 million to take its plant-based burgers to China – Sydney Morning Herald
Rich lister Jack Cowin-backed v2food is tipping more consumers will make the switch to plant-based meat as it sets its sights on the Chinese market.
“We know that is a very different market out there and there’s a lot of opportunities and pitfalls for Australian companies entering into the market,” he said. “We’ve got investors who are China-based, they’ve been in this space before they understand how the market works.”
V2food has created a meat alternative using protein extracted from legumes to make ‘mince’ that looks, tastes and cooks like meat. Mr Cowin, who owns the Hungry Jack’s fast food chain, took a stake in v2food when the startup…
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