Technology
Growth is a key mandate for today’s marketer: Download Salesforce Datorama’s free report today – Mumbrella
In decades past, a marketer’s role was centred around protecting and strengthening a brand’s identity, capturing leads to pass on to the sales team, and acting …
In decades past, a marketers role was centred around protecting and strengthening a brands identity, capturing leads to pass on to the sales team, and acting as a steward of the brand. However, in todays world, marketers are moving from their traditional roles towards a broader mandate focused on driving overall business growth.
While marketers have always been accountable to both their customers and their business, with budgets under increased scrutiny especially since the COVID-19 pandemic ma…
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