Business
Rich Lister’s plant-based meat gets backing from Asian-based investors – The Australian Financial Review
After three weeks in Woolworths’ supermarkets, sales of v2food’s mince and patties have beaten year-end targets. Now, it’s eyeing expansion in Asia.
The early sales spike has come without any advertising of the products. Advertising is scheduled to begin over the next week. “We haven’t triggered any of that yet,” he said.
Mr Hazell said v2food had very “ambitious” growth plans, and bringing more Asian-based investors on board as part of the $77 million raising was part of the next leg of the growth strategy.
An eventual listing on the Australian Securities Exchange was one of the options for the future. “That’s entirely possible,” he sai…
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