Business
TPG to launch ‘felix’ mobile sub-brand – Telco/ISP – iTnews
Shapes up as a Belong-like offering.
TPG Telecom is set to move ahead with a new digital-only telco brand called ‘felix’, after Vodafone registered the brand late last year.
Details on the new offering were scant, other than it would launch “over coming weeks”, be fully digital and be powered by renewable energy.
The business model looks to be similar to that of Telstra’s challenger brand Belong – which has the same environmental marketing and digital customer support model – though TPG CEO Iñaki Berroeta reportedly said felix is…
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