Technology
How to survive the data apocalypse – AdNews
The industry is facing a double whammy of changes from Google and Apple that will fundamentally shift the digital advertising ecosystem. The key to survival for…
Third-party cookies have been the backbone of the digital advertising industry for the last 20 years, so when Google announced Chrome would phase out support for third-party cookies within two years, following earlier moves by Safari and Firefox to do the same, marketers were understandably concerned. After all, collectively, these browsers account for almost 90% of global web traffic.
Apple is now set to follow suit with iOS14 to force app publishers to obtain opt-in consent from users to coll…
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