Entertainment
Tom Maschler, buccaneering publisher who revived Cape and secured a string of top authors – obituary – Telegraph.co.uk
His instinct for what would sell and his flair for promotion were unrivalled, and he launched the careers of John Fowles and many others
But Maschlers high-octane buccaneering style made him a controversial figure in the industry and he was sometimes criticised for having little interest in books for their own sake. Hes not the man to go to for a third re-reading of Don Quixote, as one observer remarked. Yet his instinct for what would sell and his flair for promotion were unrivalled. At book fairs buyers would take whatever he had because they knew that it would sell.
Ironically, though, Maschler only ended up in publishing aft…
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