GameStop’s Deal With Microsoft Gives It a Cut of Every Digital Game Sale – Motley Fool

The deal GameStop(NYSE:GME) negotiated with Microsoft(NASDAQ:MSFT) last week is apparently better than many people thought.
While shares of the video game retailer got a big boost from the original announcement, which focused heavily on GameStop using the software giant’s back-end solutions to better meet customer needs in the digital gaming era, largely unnoticed was a sentence saying both companies will “benefit from the customer acquisition and lifetime revenue value of each gamer brought in…

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