Technology
UK regulator bans misleading Homescapes , Gardenscapes pin puzzle ads – Gamasutra
The UK ad authority has put the kibosh on a certain format of ads used by Playrix, arguing that the ads for each wildly misrepresent the gameplay of each title.
The UK ad authority has put the kibosh on a certain format of ads used by Playrix for its games Homescapes and Gardenscapes, arguing that some frequent advertising misrepresents the gameplay of each title.
The Advertising Standards Authority regularly weighs in what does and doesn’t fly for game advertisements in the UK, meaning it’s important for fellow game developers to keep up with the authority’s decisions in order to ensure their own ads don’t end up on the chopping block.
Past rulings …
Continue Reading