Commonwealth Bank refreshes iconic diamond logo alongside new brand campaign – Mumbrella

Commonwealth Bank has a new logo for the first time in almost thirty years, with a refreshed all-yellow diamond replacing the yellow and black logo.
CBA said the logo refresh comes as part of a larger brand identity change and strategy transformation, and has been unveiled alongside a new brand campaign by M&C Saatchi and Re Agency.
CBA Chief Marketing Officer Monique Macleod
Commonwealth Bank CMO Monique Macleod said the brand update came as a result of working to put the needs of our cu…

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