Technology
SCA launches new digital products SCA Footsteps & SCA Soundcheck – Mediaweek
• The two products will capitalise on SCA’s 46% jump in listening hours on digital audio platforms in August
SCA has launched two new digital audio campaign attribution products. As digital listening continues to record double digit growth, its never been more important to provide SCAs advertisers with proof that this new advertising platform will really move the needle.
SCA Footsteps measures footfall attribution to digital audio campaigns, and SCA Soundcheck provides campaign and brand effectiveness studies specifically for digital audio. Now, both new products will be offered to advertisers after s…
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