Entertainment
PureGym branch slammed for comparing workout to slavery – 7NEWS.com.au
The gym had conceded its ad, designed to ‘celebrate Black History Month’, was ‘wholly unacceptable’.
A gym has been slammed for creating a workout regiment designed to emulate slavery.
The Luton and Dunstable branch of PureGym, in the UK, said slavery was hard and so is this in an advertising campaign during Black History Month.
The workout, entitled 12 Years of Slave after the Oscar-winning movie of a similar title, comprised 12 different exercises.
It was posted to social media, where it was met with criticism.
Members of the gym reacted with outrage and overwhelmingly described it as ton…
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