SCA launches two new attribution products, tracking location visits in response to ads – Mumbrella

Radio company Southern Cross Austereo has launched two new audio campaign attribution products today, one of which tracks a listeners location data after they listen to an ad to see if they visit a specific store or location in response.
The business said SCA Footsteps and SCA Soundcheck would provide SCAs advertisers with proof that this new advertising platform will really move the needle.
SCA Footsteps measuring footfall attribution, where a listener has heard an audio ad and then gone to a…

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