Technology
SCA launches two new attribution products, tracking location visits in response to ads – Mumbrella
Radio company Southern Cross Austereo has launched two new audio campaign attribution products today, one of which tracks a listener’s location data after they …
Radio company Southern Cross Austereo has launched two new audio campaign attribution products today, one of which tracks a listeners location data after they listen to an ad to see if they visit a specific store or location in response.
The business said SCA Footsteps and SCA Soundcheck would provide SCAs advertisers with proof that this new advertising platform will really move the needle.
SCA Footsteps measuring footfall attribution, where a listener has heard an audio ad and then gone to a…
-
Noosa News18 hours agoBanana farmers still salvaging fruit four weeks after ex-Tropical Cyclone Alfred
-
Business22 hours agoBattle of the ASX ETFs: Why has VGS outperformed VTS this year?
-
Business21 hours ago5 things to watch on the ASX 200 on Monday 7 April 2025
-
Noosa News18 hours agoMeasles alert: Australia Zoo, Hospital ED, Sushi Hub, Holey Moley Mini Golf and train stations among QLD infection sites