Technology
Microsoft Just Did the One Thing No Brand Should Ever Do – Inc.
The tech giant is rebranding its search engine.
When my wife and I first found out we were having a baby many years ago, the hardest part was coming up with the name. We started by making lists and eventually narrowed it down to one we could both agree on. I’m leaving out quite a bit of the stress associated with giving someone something they’ll be stuck with forever, but all four of our children ended up with pretty normal names.
It turns out, names are hard, and not just when it comes to humans. Companies often have the same problem. And, …
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