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Climate explained: are consumers willing to pay more for climate-friendly products? – The Conversation AU
Our intention to buy climate-friendly products does not always match our buying behaviour, especially when we pay more for such products.

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Climate Explained is a collaboration between The Conversation, Stuff and the New Zealand Science Media Centre to answer your questions about climate change.
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Im seeing quite a few climate-friendly products at the supermarket. Are consumers willing to pay more for these? And how can we encourage people to make good choices?
Shoppers once selected grocery products based simply on price or…
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