Business
Will the new Ford Puma succeed where the EcoSport failed? – CarsGuide
Ford’s little EcoSport SUV tried and failed to win Australians over, now the car maker thinks it’s got the recipe right with the launch of the new Puma.Speaking at the Australian launch of the Puma, Ford’s product manager Lionel Santoso said the small SUV
Fords little EcoSport SUV tried and failed to win Australians over, now the car maker thinks it’s got the recipe right with the launch of the new Puma.
Speaking at the Australian launch of the Puma, Fords product manager Lionel Santoso said the small SUV market had changed dramatically since the EcoSport went on sale seven years ago.
I think the Ford EcoSport was certainly a pioneer in the segment, he said.
If you cast your mind back to 2013, we were the second in the revitalised small SUV se…
