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Instagram is Working on a New DM API for Brands – Digital Information World

Instagram is reportedly working on a new API, one that would make it so that brands wouldn’t have to log in to Instagram at all in order to access their DMs.

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Instagram’s relationship with brands is one that has proven to be extremely profitable for the social media platform. Whenever certain kinds of brands would be looking into maximizing their profit margins and sales, they look to Instagram for their marketing which means that the relationship between these two is more or less symbiotic. In order to further improve these relationships, Facebook has been adding a lot of functionality to its subsidiary’s messaging capabilities. One example of this c…

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