Technology
Amazon rebrands FreeTime to Amazon Kids to make the service less confusing – The Verge
Amazon announced that it has renamed its kid-focused services FreeTime and FreeTime Unlimited to Amazon Kids and Kids Plus, respectively. The rebranding will also roll out a new home screen designed to mimic a real tablet in the coming weeks.
Should have been called Amazon Kids from the start, to be honest
Image: Amazon
Amazon debuted FreeTime back in 2012 as a way for kids to enjoy and experience tech and for parents to easily monitor their kids usage. Yet, the name (at least to me) sounds more like a service to help people spend less time on their electronic devices. To fix this, Amazon is renaming FreeTime to Amazon Kids and FreeTime Unlimited to Amazon Kids Plus.
Alongside the updated naming scheme, Amazon is alsogiving the se…
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