Technology
AdColony partners with Anzu for in-game advertising – AdNews
The exclusive partnership allows AdColony to integrate real-world brand ads into games.
Mobile advertising platform AdColony has signed an exclusive partnership with Anzu, a global in-game advertising platform that integrates real-world brand ads into games.
As part of the tie-up, AdColony will offer Anzus in-game advertising solutions across both display and video to brands and agencies in Australia and New Zealand. Anzu also offers tools such as campaign effectiveness measurement in partnership with Nielsen Connectivity, fraud prevention in partnership with Forensiq, and ad veri…
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