Business
TikTok makes slew of senior hires in ANZ | Digital – Campaign Asia
Short video app, which is currently being investigated in Australia, has secured top executives from across the media and technology industries.
TikTok has made a series of hires in Australia and New Zealand aimed at better supporting local creators and curating the content within the app.
Simon Bates, the former head of MTV APAC, has been recruited to become its director of content programming for the platform in ANZ. In this role he will lead the programming, promotion and curation of TikTok content, such as the ‘Discover’ page and live video and hashtags.
He joins from overseeing the growth of the MTV brands and channels in key regi…
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