Technology
TikTok to host its own month-long digital fashion event – The Guardian
Platform to live-stream two shows a week from labels such as Louis Vuitton and Saint Laurent as it tries to take on Instagram
The social media platform TikTok has announced its own fashion month as a digital innovation aimed at rivaling the physical fashion weeks that take place around the world as well as to try to threaten Instagrams supremacy over fashion content online.
The month-long event will begin on Friday and ends on 8 October and is set to feature a variety of hashtags and live videos. It will see a livestream of two fashion shows a week from labels such as Louis Vuitton, Saint Laurent and Alice + Olivia. M…
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