Entertainment
No more tired eyes: makeup for men is moving to the mainstream – Sydney Morning Herald
It started with a DM from an old colleague: “Is there something I can get for my face to make me look less tired on all the Zoom calls lol…?”
According to US market analytics firm Moz as per Bloomberg, internet searches for male makeup looks have increased some 80 per cent this April in comparison to last, with searches like hiding acne and hiding bags under the eyes among top search terms.
For Danielle Chee, the Skincare Senior Category Manager at e-tailer Adore Beauty, the pandemic-induced male beauty boom is obvious. The growing number of men interested in improving their grooming habits has been accelerated by the increased amoun…
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