Technology
‘EA Sports UFC 4’ removes in-game ads following fan backlash – NME.com
EA Sports has removed real-time advertisements that popped up in ‘EA Sports UFC 4’ following players’ criticism over the disruptive feature.
EA Sports has announced the removal of live in-game advertisements for UFC 4, after fans complained that it disrupted the flow of gameplay.
An EA developer took to Reddit to announce the features removal, responding to an initial post made by a gamer that showed off the intrusive ads in action. The developer explained that the type of advertising inventory is not new to the UFC franchise, but has since been removed.
It is abundantly clear from your feedback that integrating ads into the Replay…
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