Health
$24m ad campaign for COVID-19 aims to build consumer confidence – CMO
Building Australian consumer confidence lies at the heart of the Federal Government’s $24 million advertising campaign to support the rollout of the nation’s first…
Building Australian consumer confidence lies at the heart of the Federal Governments $24 million advertising campaign to support the rollout of the nations first COVID-19 vaccination program.
The national public education advertising and communication campaign was first revealed by Federal Government minister for health and aged care, Greg Hunt, in late December and is due to launch alongside the first rollout of free COVID-19 vaccines across the country.
Valued at $23.9 million, the ad campaign…
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