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The risky thinking that will define the post-Covid consumer: Wharton psychology guru – CNBC
Consumer behavior is always evolving, but not in a monolithic way, especially after the pandemic, says Wharton marketing and psychology professor Deborah Small.
Pedestrians wearing protective masks walk past a Lululemon store in San Francisco, California, on Monday, March 29, 2021.
Instead of jumping to a conclusion about the post-Covid consumer, revert back to one that psychology studies educated us on long before the pandemic. Individuals don’t change habits easily, and what they may stand to lose by changing behavior weighs more heavily on the mind than any potential gain.
“Breaking habits is hard. It is an uphill battle,” said Wharton professor of marketing…
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